Farm manager
José Peris
Farm name
Rennen
Farm type
Avocado trees
Location
Valencia, Spain
Farm size
16 hectares
Primary soil type
Silty soil
Temperature range
7° – 30° Celsius, USDA 10a
Average precipitation
600 mm/ year
Social structure
Limited liability company, with 3 main partners
Sales channels
Mainly organic supermarkets and direct to consumers through an online platform
Produce
3 different varieties of avocado: Maluma, Hass, and Lamb Hass
Contact
Rennen
Rennen Farm‘s transition to regenerative farming
Climate Farmer since
2023
Previously organic
Previous practices
- The incorporation of pruning residues into the soil
- The addition of other organic materials to the soil
- Soil moisture monitoring to use resources more efficiently
Investment costs
The transition has been more about a change in management practices than financial investment. The most notable investment has been in soil moisture probes.
New practices

Incorporation of pruning residues
❍ Agroforestry

Addition of organic matter
❍ Cover Cropping

Efficient water use
❍ Water Cycle Restoration
Challenges so far
- Living with weeds
- Not using chemical fertilizers
Outcomes so far
- Fewer pest outbreaks
- Improved soil quality
Learnings of your journey
Everything a farmer needs can be found in nature: the predators, the pollinators… If you destroy their habitat, you will need to resort to chemicals. My advice: don’t be afraid to change your mindset, things will work out in the end.
“Regenerative Agriculture preserves natural resources without negatively affecting the farm’s profitability.”
— The reason why Rennen decided to transition to regenerative agriculture
Future ambitions
Integrate sheep to help keep the grass under control
Add more moisture probes and a weather station to collect more data for better decision-making.
Regenerative Agriculture Score
2.40 / 5.00
Score (weight)
Indicator
Soil Chemistry
Soil Structure
Soil Biology
Plant Health
30%
30%
30%
10%
- 50%
- 48,2%
- 56,2%
- 33,4%
2.50
2.41
2.81
1.67
Soil Chemistry
30%
- 50%
2.50
Soil Structure
30%
- 48,2%
2.41
Soil Biology
30%
- 56,2%
2.81
Plant Health
10%
- 33,4%
1.67
Indicator
Cultivated biodiversity
Natural above ground biodiversity
Natural below ground biodiversity
33%
33%
33%
- 30,0%
- 45,0%
- 59,2%
1.50
2.25
2.96
Cultivated biodiversity
33%
- 30,0%
1.50
Natural above ground biodiversity
33%
- 45,0%
2.25
Natural below ground biodiversity
33%
- 59,2%
2.96
Indicator
Green Water (absorption)
Blue Water (consumption)
60%
40%
- 30,6%
- 73,4%
1.53
3.67
Green Water (absorption)
60%
- 30,6%
1.53
Blue Water (consumption)
40%
- 73,4%
3.67
Indicator
Farm Yield and Income
Direct costs
Resilience
Personal well-being
20%
30%
30%
20%
- 60,0%
- 60,0%
- 20,0%
- 20,0%
3.00
3.00
1.00
1.00
Farm Yield and Income
20%
- 60,0%
3.00
Direct costs
30%
- 60,0%
3.00
Resilience
30%
- 20,0%
1.00
Personal well-being
20%
- 20,0%
1.00
Indicator
Work environment
Public commitment
75%
25%
- 20.0%
- 20.0%
1.00
1.00
Work environment
75%
- 20.0%
1.00
Public commitment
25%
- 20.0%
1.00
This MRV data was collected in collaboration with
CrowdFarming supports regenerative agriculture through its “1% for the Soil” programme, helping farmers transition through training, monitoring and awareness.
Learn more about how we measure impact
Measure the results of regenerative management
Assess what works and what doesn’t, benchmark your progress against similar farms, and make yourself visible to potential customers.
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